Bing Ads Management
Expand your reach and maximize ROI with expert Microsoft Advertising campaign management.
Unlock the Potential of Bing Ads
While Google dominates the search market, Microsoft Advertising (formerly Bing Ads) offers a valuable opportunity to reach millions of unique users with less competition and lower cost-per-click rates.
At Buddylytics, we specialize in helping businesses tap into this often-overlooked advertising channel to expand their reach, diversify their digital marketing mix, and achieve impressive returns on investment.
Our Bing Ads Management services combine strategic planning, expert implementation, and data-driven optimization to create campaigns that deliver measurable results for your business.
Whether you're looking to supplement your existing Google Ads campaigns or explore Microsoft Advertising for the first time, our team has the expertise to help you succeed.
Our Bing Ads Management Services
Comprehensive campaign management to maximize your ROI on Microsoft's advertising platforms
Campaign Strategy & Setup
We create customized Microsoft Advertising campaigns aligned with your business goals and target audience.
✔ Thorough market and competitor research
✔ Strategic keyword selection and organization
✔ Effective campaign structure creation
✔ Budget planning and allocation
✔ Conversion tracking implementation
✔ Google Ads campaign import and optimization
Ad Creation & Optimization
We develop compelling ad copy and extensions that drive clicks, conversions, and results.
✔ Persuasive, keyword-rich ad copywriting
✔ Responsive search ad creation
✔ Implementation of all relevant ad extensions
✔ A/B testing of different ad variations
✔ Regular ad copy refreshes and updates
✔ Performance analysis and optimization
Keyword & Audience Management
We continuously refine your targeting to ensure your ads reach the most valuable potential customers.
✔ Ongoing keyword discovery and expansion
✔ Regular search term analysis
✔ Negative keyword implementation
✔ Bid adjustments based on performance
✔ Audience market targeting setup
✔ Demographic and device-based targeting
Performance Tracking & Reporting
We provide clear, actionable insights on your campaign performance and continuous improvement areas.
✔ Customized performance dashboards
✔ Regular performance reporting
✔ ROI and ROAS analysis
✔ Competitive benchmarking
✔ Strategic recommendations
✔ Transparent communication of results
Our Management Process
A systematic approach to creating and optimizing successful Microsoft Advertising campaigns
Discovery & Analysis
We begin by understanding your business, goals, target audience, and unique selling propositions. We analyze your existing digital marketing efforts, identify opportunities, and assess your competitors' strategies on Microsoft Advertising platforms.
Strategy Development
Based on our analysis, we develop a comprehensive strategy for your Microsoft Advertising campaigns. This includes keyword research, campaign structure planning, budget allocation, audience targeting, and defining key performance indicators (KPIs).
Campaign Build & Launch
We meticulously build your campaigns following best practices, including creating targeted ad groups, writing compelling ad copy, implementing relevant extensions, setting up conversion tracking, and establishing appropriate bid strategies before launching.
Monitoring & Optimization
Once launched, we continuously monitor performance and make data-driven adjustments to improve results. This includes bid management, keyword refinement, ad testing, negative keyword addition, and budget optimization to maximize your ROAS.
Reporting & Strategy Refinement
We provide regular, transparent reporting on campaign performance, with insights and recommendations for ongoing improvement. We regularly review and refine the overall strategy based on results and evolving business goals.
