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Analytics & Marketing Insights
Expert tips, trends, and strategies to optimize your data and advertising performance


What Are Negative Keywords? Learn How They Save Money & Improve ROI
Irrelevant clicks drain budgets and skew performance data. Properly implemented negative keywords within your Google Ads account...
Gerald D'Onofrio
3 days ago8 min read
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New Year, New Strategy: Why You Need a Bing Ads Agency in 2025
With Microsoft Advertising projected to grow 22% in 2025 ( eMarketer ), businesses leveraging Bing Ads agencies are seeing 3-5X higher...
Gerald D'Onofrio
Apr 122 min read
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Common Bing Ads Mistakes Small Businesses Make (and How to Fix Them)
Running a successful Bing Ads campaign can be a game-changer for small businesses, but it’s easy to make mistakes that waste time and...
Gerald D'Onofrio
Mar 163 min read
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Advertising on Bing vs Google: Which Is Better for Small Businesses?
When it comes to online advertising, small businesses often face a tough choice: Bing Ads or Google Ads? Both platforms offer unique...
Gerald D'Onofrio
Mar 166 min read
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