Google Analytics Audit
Identify issues, uncover hidden opportunities, and optimize your analytics implementation for reliable data and actionable insights.
Is Your Analytics Setup Working For You?
Many businesses rely on Google Analytics to guide critical decisions, yet few have properly configured their analytics implementation to provide accurate, reliable data.
Without a thorough audit, you might be missing valuable insights or making decisions based on incomplete or inaccurate information — potentially costing you time, money, and missed opportunities.
Our comprehensive Google Analytics Audit examines your entire analytics setup, identifies issues and gaps, and provides actionable recommendations to enhance your data quality and unlock deeper insights about your customers and marketing performance.
Whether you're using Universal Analytics or have migrated to GA4, our expert audit will help you maximize the value of your analytics investment and make more confident, data-driven decisions.
Signs You Need an Analytics Audit
If you're experiencing any of these common issues, it's time to review your analytics implementation
Unreliable Data
You don't trust your analytics data or have conflicting metrics from different platforms and sources.
Missing Conversions
Your conversion tracking is inconsistent or you're unable to track important user actions on your website.
High Bounce Rates
You're seeing suspiciously high bounce rates that don't align with actual user behavior on your site.
Self-Referrals
Your own domain is showing up as a referral source in your analytics reports.
Duplicate Transactions
The same transactions are being counted multiple times, inflating your revenue metrics.
Difficulty Finding Insights
You have data but struggle to extract meaningful insights to guide your marketing decisions.
Our Comprehensive Audit Process
A thorough, methodical approach to evaluating and improving your Google Analytics implementation
Discovery & Requirements Gathering
We begin by understanding your business, your website, your marketing activities, and your analytics goals. We'll discuss what actions are important to track, what insights you need, and any specific challenges you're facing with your current analytics setup.
Technical Implementation Review
We'll examine your current Google Analytics and Google Tag Manager setup, reviewing tracking codes, tags, triggers, variables, and data layer implementation. We check for proper installation, configuration issues, and missing tracking opportunities.
Data Collection Assessment
We analyze your data collection methodology, checking for accuracy in pageviews, events, conversions, e-commerce transactions, and custom dimensions. We validate tracking across devices and browsers and identify any data discrepancies.
Analytics Configuration Review
We evaluate your property and view settings, filters, goals, channel groupings, and other configuration elements to ensure they're properly set up to provide meaningful insights for your specific business needs.